The JISC funded Relationship Management Programme is coming to an end and so I thought that I’d try and do a quick summary of each of the project Case Studies as they come in. I hope that this will provide you with a taster of the work that’s been done by the projects, which we’ll then summarise into a Compendium of Good Practice.
The first Case Study to land on my desk is Aston’s University’s “AstonConnect+ Supporting Mutually Beneficial Alumni Engagement“.
The project transformed the current engagement process between students and alumni by:
- Enhancing the University’s Alumni Community website
- Developing an international knowledge exchange hub by facilitating three special interest groups in Marketing, Entrepreneurship, and Leadership using LinkedIn
- Engaging a new group of stakeholders (certificate and diploma students are now included on the Rasier’s Edge database)
- Establishing an alumni:final year mentoring programme
- Creating an online searchable archive of the University’s public lectures
- Creating a showcase of alumni talking about their chosen career with top tips to help final year students transition into work
- Creating a showcase of successful and up-and-coming alumni
- Integrating existing systems.
There were some unexpected issues (almost all of which were resolved), such as:
- Maintaining password protection of some content, because of licensing agreements
- More mentors than mentees for the alumni:final year student programme
- Low take-up rates for the alumni:alumni programme (so it won’t be pursued at this time)
- Public lectures had to be edited or reformatted to make them suitable for YouTube
- Not all alumni who were interested in talking about their career were able to get to campus for filming or were reticent about being filmed
- Lack of in-house resource for the website redevelopment.
Although it is perhaps too soon to record any metrics, the following benefits have been identified:
- More efficient processes as a result of integrating existing systems
- Improved ease of use when adding content to the website leading tosavings in time and resources
- Alumni:final year student mentoring programme now embedded as part of the University’s mainstream activity
- Creation of a bank of knowledge (alumni talking about their chosen career) to support the student transition into work
- Bringing together staff from across the University
- Improving business and community engagement
- Improving student skills and employability.
If you would like to find out more about this project, the following resources may help: