The first Case Study to land on my desk is Aston’s University’s “AstonConnect+ Supporting Mutually Beneficial Alumni Engagement“.

Project Outcomes

The project transformed the current engagement process between students and alumni by:

• Enhancing the University’s Alumni Community website
• Developing an international knowledge exchange hub by facilitating three special interest groups in Marketing, Entrepreneurship, and Leadership using LinkedIn
• Engaging a new group of stakeholders (certificate and diploma students are now included on the Rasier’s Edge database)
• Establishing an alumni:final year mentoring programme
• Creating an online searchable archive of the University’s public lectures
• Creating a showcase of alumni talking about their chosen career with top tips to help final year students transition into work
• Creating a showcase of successful and up-and-coming alumni
• Integrating existing systems.

Challenges

There were some unexpected issues (almost all of which were resolved), such as:

• Maintaining password protection of some content, because of licensing agreements
• More mentors than mentees for the alumni:final year student programme
• Low take-up rates for the alumni:alumni programme (so it won’t be pursued at this time)
• Public lectures had to be edited or reformatted to make them suitable for YouTube
• Not all alumni who were interested in talking about their career were able to get to campus for filming or were reticent about being filmed
• Lack of in-house resource for the website redevelopment.

Benefits

Although it is perhaps too soon to record any metrics, the following benefits have been identified:

• More efficient processes as a result of integrating existing systems
• Improved ease of use when adding content to the website leading tosavings in time and resources
• Alumni:final year student mentoring programme now embedded as part of the University’s mainstream activity
• Creation of a bank of knowledge (alumni talking about their chosen career) to support the student transition into work
• Bringing together staff from across the University
• Improving business and community engagement
• Improving student skills and employability.

Further Information

If you would like to find out more about this project, the following resources may help:

• AstonConnect+ Video
• A Report on the implementation of AstonConnect+ (PDF Format, 169Kb)
• Shared Alumni Engagement Blog: Aston University.