Comments on: Meet della

By: Lorna

Lorna — Thu, 14 May 2009 09:21:56 +0000

Thanks to @jont on twitter for pointing out that Dell have subtely altered their fabulous della site. Their Tech Tips page is now prefaced with the following:

Editors Note: Some of you have read this article over the last several days & will notice a few modifications. You spoke, we listened. Thank you for your ongoing feedback.

The “tech tips” themselves have also been edited and although they’re not quite as jawdroppingly patronising as the original ones above they’re still pretty rubbish! As is this whole marketing concept.

By: Kevin Ashley

Kevin Ashley — Wed, 13 May 2009 12:51:49 +0000

It’s depressing. But unfortunately it’s also likely to work in part of their target market. One hopes they will lose more sales than they gain.

By: Nicole Harris

Nicole Harris — Wed, 13 May 2009 10:21:50 +0000

I was just writing about cloud computing in the context of federated access – I’m sure the policy board would love me to include the analogy that it will help us girls ‘bliss out to Visible Earth images courtesy of NASA’. I assume the laptop comes with its own built in nail bar?

By: rowin

rowin — Wed, 13 May 2009 09:36:29 +0000

Oops, looks like they forgot to include the benchmarks for Crysis/Left 4 Dead/Warhammer…

It’s another world :/

By: Sarah Currier

Sarah Currier — Wed, 13 May 2009 09:26:53 +0000

Thanks Lorna! See discussion on this at one of my favourite blogs, Sociological Images (it’s an educational resource site for sociology- among other things, it has all kinds of examples of the growing trend for gendered marketing- they are also trying to market traditionally “female” products to men these days, by making them sound all tough and manly- by “they” I don’t mean Dell, just advertisers generally):

http://contexts.org/socimages/2009/05/12/dell-reaches-out-to-women-with-the-same-tired-sterotypes/