Effective use of data is vital for success in today’s business world. In education, Analytics (or Learning Analytics) is becoming a hot topic, promising to disrupt and transform education and learning. I have written an article to address some current trends and issues on analytics in education for TEL-Map, a European funded support action project, intended to help stakeholders develop roadmaps and work towards actually implementing desired future for TEL in Europe, in which CETIS has been involved. In this overview article, I did a short detour to the business world for some examples of analytics, then I looked at how education has approached the phenomenon, explored some practices, and raised some concerns about the downside of this trend. The full article is available at the TEL-Map project portal – Learning Frontiers.