Way back in February the EU commission raised concerns over business models in the mobile phone ‘app industry’. There were 4 major points of concern, these are taken directly from the EC press release :

• Games advertised as “free” should not mislead consumers about the true costs involved;
• Games should not contain direct exhortations to children to buy items in a game or to persuade an adult to buy items for them;
• Consumers should be adequately informed about the payment arrangements and purchases should not be debited through default settings without consumers’ explicit consent;
• Traders should provide an email address so that consumers can contact them in case of queries or complaints.

Two weeks ago a follow up release gave details of changes to the Google Play store that will take place before the end of September: